The Full Throttle Saloon is different. “Most bars are segregated by age. You have the dance club for young guys or the country club for the older fellas. Not at the Full Throttle.”
The Full Throttle is the number one blue collar biker bar in the United States. Everyone is welcome, but it’s well known that factory workers, construction workers and any kind of guy who busts his ass and saves his money all year is gonna be welcome at the Throttle.
Selling more beer…than…well…
We get about 15,000 people a night. They go through a lot of beer. We get two tractor trailers full of beer delivered every night of the rally. The beer companies know by now that there are so many motorcycles clogging the roads, they can’t send trucks during the day, so they come after 3:00 AM, when the bars have closed.